William Turcotte

I'm William.

I build the commercial side of software companies: the offer, the price, the pipeline and the systems that let others sell it after me.

Today I do it at Clic Santé in Quebec, a health-tech company whose appointment platform is used by 7.6 million people. I sell to the public health network and run go-to-market and revenue operations.

How I work Selected work
Portrait of William Turcotte

How I build a commercial engine

Five stages I go through with every product, held together by a steady review rhythm. Select a stage to see what it involves and where I have done it.

I'd like to do this next at an early-stage company, close to the founders.

william@williamturcotte.ca
LinkedIn

Method

Selling a new product well is mostly a sequence of decisions made in the right order. This is the order I use, from the first conversation with a pilot client to a sales team that runs on data.

Selected work

Pieces of work from Clic Santé and Tecnova, plus a project outside the day job. Each one is tagged with the stage of the method it belongs to.

5 of 6pilot clients signed on a new product line

A new product line, from pilots to paying clients

Clic Santé had API and Power BI capabilities but nothing packaged to sell. I defined three API packages and four reporting products, ran six pilots, and changed the offer each time a client told us what they actually needed. Five pilots became paying clients and the line built a pipeline of more than $180k in annual recurring revenue. I then folded it into one sales catalogue so the team could sell it without me.

Clic Santé, 2025 to 2026 Prove it

+17.6%median ARR in the pricing model, before new contracts

Redesigning pricing with the founder

The old price list had grown one exception at a time. With our founder I rebuilt it around six plans, eight analytics modules and volume and term discounts. Before presenting it to the CEO, I ran a Monte Carlo model over the whole client base (1,000 scenarios, 2,069 clients), so the discussion was about ranges instead of guesses.

Clic Santé, 2026 Package and price

+25%public-sector conversion, $280k in new revenue

Putting selling time where usage was

Our public-sector team worked its list of establishments in no particular order. I ranked them by platform usage and suggested starting with the heaviest users, since they had the most to gain from add-ons and integrations. Over six months conversion rose by a quarter.

Clic Santé, 2025 Find the buyer

7proposal templates generated from the CRM

A CRM rebuilt from scratch, then connected to Claude

I rebuilt our Zoho CRM on my own: four modules, more than 200 fields, Deluge functions and seven proposal templates that replaced hand-written offers. I then connected Claude to it, so the weekly, monthly and quarterly sales reviews are prepared automatically from live data.

Clic Santé, 2025 to 2026 Run on data

4%of outreach to signed contract, against a 1.5% benchmark

Outbound for high-revenue e-commerce brands

At Tecnova I designed the outbound strategy and ran it from first contact to signature. I spent most of my time on the top fifth of accounts, which brought most of the growth, and used usage data to time upsells.

Tecnova, 2024 to 2025 Build the motion

3people using it every day

A CRM for a mining engineering firm

Outside work, I adapted the open-source Twenty CRM for an engineering consultancy, with prospecting, data enrichment fed by Apollo and outreach modules. I deployed it and still maintain it.

Side project, 2026 Run on data

About

I started in sales at Bell, where I later managed a team of 8 to 15 people. In 2023 we had the best sales result in Canada. Around the same time I co-founded a small e-commerce consulting firm with two partners, which taught me billing, operations and how much of a business has nothing to do with the product.

Since then I have moved toward the part of sales that gets built rather than run: outbound strategy at Tecnova, then go-to-market, pricing and revenue operations at Clic Santé, where I also coach colleagues on deal strategy and pricing.

My studies have taken me to Nantes and Lyon, and I work in French and English. I would like my next role to have one foot in Europe. London is high on my list.

Path

  1. 2025
    Clic SantéAccount Director, public sector, GTM and revenue operations
  2. 2024
    TecnovaAccount Executive
  3. 2020
    BellSales Associate, then Sales Manager
  4. 2020
    WRNT E-commerce ConsultingCo-founder

Contact

william@williamturcotte.ca
LinkedIn

Education

  1. 2026
    Bachelor of Business Administration, International ManagementESG UQAM, Montreal. Honours track, December 2026

    Studied full time while working full time in sales.

  2. 2026
    Summer SchoolAudencia Business School, Nantes

    Automation, AI and Multinational Business (19/20, ranked 6th of 36), International Economics, Psychology of Advertising.

  3. 2026
    Immersive Weekemlyon business school, Lyon

    AI, Data and the Future of Business.

  4. 2025
    IBM Data Analyst Professional CertificateCoursera

    Data analysis, SQL and visualization.

  5. 2022
    Certificate in Business AdministrationUniversité du Québec à Rimouski

    Undergraduate certificate in management.